Understanding Brand Strategy with Mark Di Somma
“The expression of your brand strategy should excite the customer.” For , brand strategy is as much a creative process as a logical one. It’s about making decisions that…
Read moreBrowse conversations, resources, and show updates from across the network.
“The expression of your brand strategy should excite the customer.” For , brand strategy is as much a creative process as a logical one. It’s about making decisions that…
Read more
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over…
Read more
Arik and Kevin discuss a new report on the state of corporate social media (and employee social media advocacy), how PR pros can and should interact with journalists,…
Read more
In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad…
Read more
Debra Eckerling, project catalyst and host of the Guided Goals Podcast, answers questions about how to set and achieve goals in the new year. Debra is joined by…
Read more
“I love storytelling. It builds trust faster than anything else.” helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust…
Read more
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I got the new year started with a discussion of the…
Read more