At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting and understands having to select and manage other influencers for brands. Or someone on the brand side who makes those decisions, but is also an influencer for some interest of theirs. 

Kelly Olexa brings more than a couple of perspectives to the table. She is probably best known for starting Fitfluential, the first real network of fitness influencers. So in that role she was both a fitness influencer, but also a talent manager of sorts, connecting brands and agencies to the influencers in her network. She also has experience on the agency side where she was before Fitfluential, then again as an agency entrepreneur with Socially Fit services.

Now Kelly heads up sales and business development for Lumanu, an influencer marketing software company that helps influencers and the brands they partner with white list the influencer’s account with the brand. This enables the brand to put paid spend behind the influencer’s content which turns the influencer marketing channel for the brand into a paid social channel complete with targeting, look a like audiences and beyond.

We talk about the opportunity and challenges with Lumanu, her perspective on the influencer marketing space and a whole lot more.

This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.

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