Home » User-generated content, internal comms challenges, content costs

User-generated content, internal comms challenges, content costs

Start listening
Hanson & Hunt

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of ‘fake it until you make it.’ Is that good advice for your comms or marketing career?

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month’s show. 

Send us a message

Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

SPONSOR

Brandpoint

EPISODE SUMMARY

Intro  

Talking Point: User-generated content 

Spotlight: Starbucks teams up with Netflix

Quick News & Quick Takes: Is cancel culture affecting brands?

Quick News & Quick Takes: A mandate for internal comms

Quick News & Quick Takes: The cost of content production

Listener question: Should you ‘fake it until you make it’?

Closing

ARTICLES AND LINKS

User-generated content represents 39% of time spent with media

New report finds social media video now sees as much consumption time as traditional TV

Starbucks and Netflix team up on new social content series

Cancel culture: Confusing, complex and contentious

Five firefights: Where Internal Communication leaders need to shake things up in 2022

The average cost of a B2B content asset is $2,791

Half of companies outsource content, but quality is a persistent challenge

Can we all just stop faking it?

Arik’s Jan. 26 webinar: Discover social media trends for 2022

FOLLOW HANSON AND HUNT

Show page – HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK’S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices.