Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences

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Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, “Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification.” The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification.

Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 2 of this delightful romp through our modern social media age.

Part 2 of “Defining Social Media Marketing” covers:

  • Kim Kardashian
  • Social Media as a content distribution platform
  • History of Social Media channels
  • Loss of distinctive characteristics among platforms
  • WordPress and Blogging
  • Connected TV and YouTube
  • Ted Turner and old movies
  • Elon Musk and Twitter
  • Donald Trump and TikTok
  • Creating your own platform and using social media marketing to build it!

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