In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week. Ian’s chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”. 

They discuss how marketing leaders can make the right technology decisions, asking why, getting off the hamster wheel, implementing a strategy, ART (Awareness, Revenue, Trust), marketing magpies, staying current with technology, and YAGNI (You Ain’t Gonna Need It).   

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares a quick take on some recent research from The Content Marketing Institute about AI and its impact on marketing jobs. 

Enjoy!

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The people:

• Ian Truscott on LinkedIn 
• Jeff Clark on LinkedIn
• Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

• Collecting Jellybeans – book on Amazon
• Robert’s firm: The Content Advisory
• Robert’s podcast – This Old Marketing
• Robert’s Article – Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube
• All That Glitters by Earl on Youtube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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