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Moving Your Brand from Average to Exceptional with Jay Acunzo

“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast…

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Social Sound Bite: How Wendy’s Handles Social Media Trolls

On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy’s and a social media troll. Instead of following conventional wisdom and ignoring the…

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OTS 025: Leadership is Powerless

Today’s guest believes that having an executive presence is not a talent one is born with, it is a skill one can learn. He is the CEO of a multi-million dollar franchise business, an adjunct professor teaching leadership skills to MBA students, an…

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Seth Godin on Branding, Books, and Education (Episode 100 – Part 2)

In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more…

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Authenticity in Branding with Patrick Hanlon (Episode 100 – Part 1)

This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our was Patrick…

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Non-Obvious Trends for 2017 with Rohit Bhargava

“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses…

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Talking Points #68 – 12/15/16

The alarming rise and influence of fake news tops the discussion by Arik and Kevin in this month’s episode. They explore what it means for PR pros in companies and brands. Also, bloggers are apparently spending more time writing fewer posts, and that’s a good thing. Plus, IBM launches an internal radio station, a push…

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OTS 023: Change that Sticks

For over 30 years, today’s guest has been challenging her clients to change old mindsets in order to meet the new challenges they are facing. She asks leaders thought-provoking questions – pushing them to find new ways to do old things – because she…

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