MPN

Managing Your Brand Reputation Online with Charlie Pownall

“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the…

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Talking Points #51 – 2/4/16

Companies and brands might be assuming that their employees have a significant level of social media skills. Arik and Kevin talk about why social media training should be prioritized in 2016. A recent post ripped the notion of ’brands as publishers,’ saying the success of content should be judged on views, links and shares. Plus,…

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Ep #21: Passion Project Benefits with Scott Perry

joins us on the Guided Goals Podcast, and we’re going to talk about how to make the most of your passion project. , Sperry Media, founded to chronicle LA’s long-overlooked, growing tech scene, and in order to better connect to the area’s top…

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The New Rules of Branding with David Meerman Scott

“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.”  knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published….

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Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human…

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Episode 12 – Andy Greenfield

How important is curiosity in business? Andy Greenfield has a point of view. 
In 1996 I was a 22-year-old kid working in the new field of digital marketing while Andy was pioneering new ways of conducting business online.  By that point in…

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Ep #20: SEO for Your Blog with Lindsay Tredent Mauch

Lindsay Tredent Mauch joins us on the Guided Goals Podcast, and we’re going to talk about SEO for your blog.
Lindsay is the Founder of , a Marketing & Social Media Boutique Agency focused on health, fitness, and technology and runs her…

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How the Harvard Business Review Has Built a Content Brand

Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School….

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Social Sound Bite: 61% of CEOs Have No Social Media Presence

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social…

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Talking Points #50 – 1/21/16

Many companies and brands are thinking about, or already are, producing podcasts. Arik and Kevin recap an event they participated in on the topic, and talk about the opportunities and challenges of business podcasting. Also, does PR now have a stronger place in the marketing mix? Plus, a communications or PR degree provides a solid…

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