MPN

Right Person, Wrong Chair

On Episode 10 of take5: The Rethink Marketing Podcast we take a close look at why promoting your top sales rep to a leadership role can often times be a miss. There are many things to consider around this decision that could have lasting impact on the individual and the business.  We woud love to hear…

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Creating Superfans Internally and Externally with Matt Barnett

“The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this…

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Episode 21: Phil Lewis – 5 reasons why CMOs make bad CEOs

Phil Lewis explains why CMOs find it hard to transition to CEO and tells us it’s all in translation.

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OTS 208: Wait vs. Create – Erin King

Today’s guest helps her clients communicate more powerfully in today’s digital age. Her PUB method is an award-winning system that has helped thousands of sales, marketing and leadership professionals type, text and post more persuasively. It…

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Rockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a Cocktail

This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose. Ian dips into the virtual pages of Rockstar CMO to suggest something you…

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S2-E7: How Influencers Can Protect Themselves

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the…

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S2-E8: Creativity Is Alive And Kicking

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson  of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth  and together discuss the importance…

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