MPN
Right Person, Wrong Chair
On Episode 10 of take5: The Rethink Marketing Podcast we take a close look at why promoting your top sales rep to a leadership role can often times be a miss. There are many things to consider around this decision that could have lasting impact on the individual and the business. We woud love to hear…
Read MoreCreating Superfans Internally and Externally with Matt Barnett
“The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this…
Read MoreEpisode 21: Phil Lewis – 5 reasons why CMOs make bad CEOs
Phil Lewis explains why CMOs find it hard to transition to CEO and tells us it’s all in translation.
Read MoreOTS 208: Wait vs. Create – Erin King
Today’s guest helps her clients communicate more powerfully in today’s digital age. Her PUB method is an award-winning system that has helped thousands of sales, marketing and leadership professionals type, text and post more persuasively. It…
Read MoreRockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a Cocktail
This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose. Ian dips into the virtual pages of Rockstar CMO to suggest something you…
Read MoreS2-E7: How Influencers Can Protect Themselves
All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the…
Read MoreS2-E8: Creativity Is Alive And Kicking
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance…
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