MPN

Answering Difficult Questions Can Create Breakthrough Brand Stories

“You have to look beyond the color and logos with brand identity. They’re really the product of something deeper.” It’s this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity…

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Talking Points #67 – 11/10/16 (Winona State)

Arik and Kevin took the show on the road, to PR students at Winona State University. This episode features interviews with two WSU students, plus a Q&A segment that shows what’s on the minds of soon-to-be PR pros. Before that, the topics up for discussion include a silly but thought-provoking piece by 60 Minutes about…

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“I’ve arrived. Now what?” First 15 minutes at a networking event

Welcome back to On the Schmooze. Thank you so much for joining me. Last week I had the pleasure of interviewing Jenny Blake, this week you’ll be hearing from me, your host. Every other week I’ll be offering my take on some aspect of networking and…

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The Only Constant is Change

Today’s guest is fiercely committed to helping people come alive through the pursuit of big ideas. She does this through her business as a career and business coach and international speaker, helping people move beyond burnout to build sustainable,…

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The Impact of Social Currency on Branding with Erich Joachimsthaler

“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain…

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How to Be Your Brand’s Editor in Chief with Ann Handley

“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about…

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Social Sound Bite: Election Fatigue Hits Social Media

On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most…

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BOO! Networking Doesn’t Have to Be Scary

Welcome back to On the Schmooze. Thank you so much for joining me. Last week I had the pleasure of interviewing Keiko Zoll, this week you’ll be hearing from me, your host. Every other week I’ll be offering my take on some aspect of networking and…

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Why Networking Matters

Today’s guest has spent the last 6 years raising awareness of and creating community for couples dealing with infertility. What started as an anonymous blog chronicling her own journey to parenthood through the wonders of science, has grown into an…

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