MPN

Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail Episode

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.— After opening his RSS reader for the first time in a couple of years…

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Frank Sinatra, Babe Ruth, & Biting Dogs: Leveraging Earned Media | Gary Schneeberger

In Episode 21 of Take5: The rethink marketing podcast, public relations guru Gary Schneeberger unpacks how to exceed expectations, get media attention, and continue to stay “re-relevant.” Gary breaks down the formula businesses and individuals can use to find earned media success—mixing in tales of lip-syncing to Frank Sinatra, Babe Ruth’s overlooked edge, and more!…

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Is Influencer Marketing Just Bullshit?

Author Carlos Gil says influencer marketing is B.S. He joins Winfluence to discuss.

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Episode 136 – A Day In the Life of an Operations Director

  – Today Jamie talks with someone we’ve heard a lot about that’s usually behind the scenes: BreAnne Gillepsie, Director of Operations at Hashtag Legal! –   – BreAnne worked in the fashion industry for about 13 years when it became time for a career…

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144: Advice when between jobs, always-on employee comms, social hot takes

In our October 2020 episode, we discuss: Social media marketing on Reddit, Twitch and Quora (2:20) New blogging statistics (4:05) LinkedIn Stories (5:20) Spotlight: Ocean Spray and TikTok (8:40) Spotlight: Monster Cereal Sweepstakes (10:45) Social media hot takes (13:45) Refining your approach to employee comms (24:45) Advice if you’re in-between jobs (31:25) QUICK NEWS &…

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Cracking the Influencer Marketing Code

Amanda Russell’s new book helps businesses and brands crack the code of influencer marketing

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