MPN

Social Sound Bite: Facebook Instant Articles – Coming Soon for Everyone

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York…

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Ep #24: Creative Campaigns with Justin Simon

joins us on the Guided Goals Podcast, and we’re going to talk about Creative Campaigns. Justin is Chief Social Strategist at , which specializes in influencer marketing and digital campaigns for B2C products and services.
Justin shares…

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Why Better Blogging Still Makes a Better Brand with Maddy Osman

“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the…

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Talking Points #52 – 2/18/16

Arik and Kevin discuss a content idea used by some mainstream media outlets, on their social channels, that should be copied by more companies and brands. Also, AVEs are soundly criticized by the PR industry, but what about impressions? And a study of content marketing output and engagement isn’t surprising – we should think about…

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Ep #23: Taking Risks with Rick Broida

 joins us on the Guided Goals Podcast, and we’re going to talk about taking risks. 
Rick has written about consumer technology for over 25 years and is the author of CNET’s long-running and . A little over a year ago, he started , an…

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How The Onion Helps Brands Bring the Funny

“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What…

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Social Sound Bite: New Facebook and Instagram Features for Brands

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now…

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Ep #22: Writing a Book with Lena Anani

 joins us on the Guided Goals Podcast, and we’re going to talk about writing a book. Lena has been featured on NBC, ABC, CBS, and FOX for her work as the Intuitive Book Coach who works with healers, artists, and coaches and helps them…

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