MPN

Social Sound Bite: Instagram Says It’s No Longer Hip to Be Square

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters…

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Being a Brand Editor with Gaggle’s Rob Yoegel

“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational…

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Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they…

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Talking Points #41 – 8/27/15

Let’s burn down our social media programs and just start over. Right? Arik and Kevin consider two thoughtful posts that take on the true impact of social. Also, the latest demographics for the most popular platforms (and what it means for LinkedIn), we also spotlight an influencer event that proves you don’t always need to…

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How Realtime Branding Is Possible with Insights from Zignal Labs

“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends,  and . These two innovative marketers have joined forces as part of…

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Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets”

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the…

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The Secret of the Suitsupply Brand Experience: Empowering People

“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot…

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Talking Points #40 – 8/13/15

Real-time marketing: what is it, really, and has it jumped the shark? Arik and Kevin share their thoughts. Also, an interesting campaign that has the tech industry talking, Facebook’s video views are under scrutiny, and why the best corporate blogs name their authors. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Solving the Mysteries of Brand Strategy with Scott Monty

Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory  posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock…

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Social Sound Bite: Instagram Ads, HootSuite Integration on the Way

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were…

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