The Problem of Influencer Fraud And What To Do About It
Alex Frolov of HypeAuditor discusses the truth about influencer fraud and how to fight it.
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Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Tapping Into Twitch – An Influence Marketing Goldmine
Twitch expert Mitch Canter talks about the opportunity and challenges of engaging influencers on the network
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Can Influence Marketing Save Broadway and The Arts?
YesBroadway’s Sam Maher joins Winfluence to talk about his experience expanding the Arts with influence marketing
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Cracking the Influencer Marketing Code
Amanda Russell’s new book helps businesses and brands crack the code of influencer marketing
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Leveraging Employees as Influencers – Insights from Adobe
Rani Mani of Adobe led influencer marketing efforts for the brand until she was promoted to head employee engagement. She says those two disciplines are not different.
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