Marketing Spice

Hosted ByPatrick Woods

Marketing Spice is the podcast by Pimento, the UK’s leading independent marketing and communications network. In this series, we look at the very latest marketing trends and insights, meet agency leaders across a variety of disciplines, and look at how brands and agencies are adopting to changing trends across every sector.


All Episodes

S2 Episode 2 – Consumer Behaviour

In this episode, we explore the changing shape of consumer behaviour...

S2 Episode 1 – The Metaverse

How do companies with limited budgets break into the Metaverse?

Episode 6 – Marketing in a Recession

With the ongoing news of economic difficulties and the squeezed consumer, in this episode we’re diving into the challenges facing consumers, brands and agencies that are likely to come as we teeter on the edge of a recession. Paddy Woods is joined by…

Episode 5 – Travel, Tourism & Leisure Marketing Trends

The travel sector has been one of the hardest hit in recent times, second guessing the market for the last two years. As the world now opens up, Paddy Woods is joined by Jon Walton from Spike, and Avvy Phull from Avvy Barter Consultancy, to discuss…

Episode 4 – Future of FMCG

The FMCG sector has seen unprecedented shifts in consumer behaviour in the last two years, and continues to do so. Paddy Woods is joined by Paul Hannagen from Gastronomic and Chris Thornhill from Growth Animals, to look at potential strategies and…

Episode 3 – Future of Retail

The retail sector has seen unprecedented change, with digital brands looking at traditional retail space, and traditional retailers looking to grow their digital presence. Paddy Woods is joined by Greg Valance from Honey, and Neil Yeomans from This Is…

Episode 2 – PR, Social and Influencers

With the continued growth of influencer marketing, what do brands need to be thinking about when developing their PR, social and influencer marketing campaigns in 2022? Paddy Woods is joined by Tom Molyneux from KRPT and Kate Gibson from Cirkle, to…

Episode 1 – Digital Transformation

How will brands have to change over the next year? In the first episode of Marketing Spice, host Patrick Woods talks through all aspects of digital transformation, and the challenges ahead for brands. Guests include Jon Reay from Rewrite Digital and…