The School of Influence Podcast

The School of Influence

Hosted ByAmanda Russell

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

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All Episodes

41: Unlocking and Unleashing LinkedIn Influence for Yourself – and Your Company

November 3, 2021 MPN The School of Influence 0 Comments

When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about…

40: The Methodology behind Turning CEO’s, Executives and Corporate Leaders into Global Thought Leaders

October 20, 2021 MPN The School of Influence 0 Comments

Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the…

39: The Intersection of Social Media, Sales, Employee Advocacy, and Influence

October 13, 2021 MPN The School of Influence 0 Comments

Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co…

38: What is the Deal with NFTs, And is There a Way to Use Them to Market and Grow our Brand?

October 6, 2021 MPN The School of Influence 0 Comments

One topic of conversation we haven’t really discussed on the show is regarding the subject of NFTs – a topic that mystifies even th…

37: The Case for B2B Influencer Marketing – and B2B Influencer Marketplaces

September 29, 2021 MPN The School of Influence 0 Comments

While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company….

36: How to Build an Influential Network and Community to Grow Your Dream Career

September 22, 2021 MPN The School of Influence 0 Comments

After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking…

35: The Benefits of Treating Customers Like Influencers with Customer Experience Marketing

September 15, 2021 MPN The School of Influence 0 Comments

Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in…

34: How to Achieve OFFLINE Influence and Thought Leadership

September 8, 2021 MPN The School of Influence 0 Comments

A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their…

33: You Don’t Know What is Influencing You: Cracking the Code to Understand the Influence of Your Subconscious Mind

September 1, 2021 MPN The School of Influence 0 Comments

Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious…