The School of Influence

Hosted ByAmanda Russell

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!


All Episodes

32: How to Leverage Influencers to Become an Award Winning Beauty Brand – and Lead an Industry Movement

How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out…

31: The FUTURE of Influence is Here with Neuromarketing

Pranav Yadav is one of those brilliant people in the industry I respect a lot who I’ve wanted to have on the show because I think he…

30: How to Build Influence through the Power of Human Connection

In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika…

29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry

Many would say you’d be crazy to try and compete with the L’Oreal’s and Estee Lauder’s of the world to launch a beauty brand,…

28: How to Build A YouTube Following for Your Business – at Any Age – in Any Industry!

This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately…

27: The Relationship Between Innovation and Influence

Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly…

26: How to Build Influence through Content

Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching…

25: How to Gain INFLUENCE by Playing BIG

The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible uniqu…

24: Why and How Every Executive and Entrepreneur Can Increase Their Influence

Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence…