“You don’t want people finding your website on a Google search, clicking on it and then going right back to Google because it wasn’t what they wanted. Google can see that behavior as a sign that your website wasn’t what they wanted. You want to avoid that. Video can help them stay longer.”

“You would want to be the face of the ad because well you want to position yourself as the expert. You are the one. You want to be selling yourself.” -Chelsey Pendock

“Every one of those takes that I made that day, all 117 of them.. Translated to thousands of dollars a take in revenue for my business.” – Alex Schauer

“I’m going to run it live, and then once I get it nailed, I’m going to package it evergreen and scale it up.”

“I recently put a pitch out with a client responding to a major news event with an Instagram video. The booker wasn’t familiar with my client. But it was a way of showing, these are not just the three talking points, but the way he’s going to talk about it. The booker loved it. ‘I love his energy, I love what he’s saying. Let’s book him.” – Ronica Cleary

“When you first start something, you’re going to suck. (Cut out my part)… and that is the wall that stops most people from achieving the success that they desire and deserve and have worked so hard for.” -Justin Guarini

“The key word is scalability. I think we need to look at it from the point of commercialization. Most of my clients are creating programs that sell for 10, 20, 50 or $70,000.”- Mary Henderson

Video isn’t just for bottom of the funnel. Video is a tool to help you connect with your audience not only at the beginning, but all the way as they move to the top of what you offer. On this week’s podcast, I sit down with Shay Rowbottom, a video coach and LinkedIn Marketing expert on how to create great video for the top of your funnel, how to get into the right mindset and generate that ROI. Shay will drop bomb nuggets like this one, “Videos are meant to educate viewers so they can begin to say you’re the authority, you’re the expert in your industry, you’re the person they should be going to for advice.”

“You shouldn’t go in with the mindset of ‘how do I turn them into clients?’ it should be ‘How can I build a relationship and bring value to them? I don’t think about sales.’”- Konstantinos Papakonstantinou