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In this episode of Move in Senior Living Marketing, host Larry Williams explores the growing importance of content creation in today’s digital landscape with senior living content consultant Bryan Reynolds. Together, they dive into practical strategies for developing meaningful content that resonates with a wide range of audiences, starting small with manageable tasks like blogs and gradually expanding into videos, newsletters, and full editorial calendars.
The conversation highlights the crucial role of storytelling in senior living marketing and the value of repurposing content across multiple platforms. Bryan also shares insights on engaging with diverse audiences and effectively measuring the ROI of social media efforts.
Tune in for actionable tips and real-world takeaways to help elevate your content marketing strategy in the senior living industry.
Episode Breakdown:
- 00:00 – Introduction to Content Creation in the Attention Economy
- 01:11 – Welcome and Episode Overview
- 01:45 – Key Areas of Focus in Content Strategy
- 02:41 – Starting Small and Building a Strategy
- 05:18 – Understanding and Defining Content
- 07:19 – The Power of Storytelling in Senior Living
- 09:58 – Developing a Content Strategy for Multiple Audiences
- 15:51 – Repurposing Content for Maximum Impact
- 18:09 – Connecting with Different Levels of Care
- 20:14 – The Future of Social Media and Video Content
- 22:52 – Practical Tips for Video Content Creation
- 26:39 – Measuring ROI and Final Thoughts
- 32:23 – Conclusion and Key Takeaways