Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

11: Founder of ‘Women in Influencer Marketing’ (WIIM) Gives Her Thoughts on Influencer Marketing

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Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators.

Women In Influencer Marketing: https://iamwiim.com/
Jessy Grossman on LinkedIn: https://www.linkedin.com/in/jessygrossman/
Amanda Russell: https://amandarussell.co
Neal Schaffer: https://nealschaffer.com

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