Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

Want the Meeting? Say You’re in Town.

Share the goodness!

Most people trying to connect with high-profile people make the same mistake:
They lead with their goals, their pitch, their calendar.
But what if the real strategy… was anchoring yourself in their world?

In this short episode, I share the simple (but powerful) tactic that earned me a meeting with OG YouTube star  @shaycarl  —and turned a cold message into a real collaboration.

This isn’t about being sneaky—it’s about showing up with relevance.

👉 Try this strategy and let us know how it goes—we just might feature your story next.

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