How do you get someone to buy a product when you can’t include a link in the post?

That’s one of the fundamental questions, and challenges, when it comes to leveraging Instagram for a brand. And when your brand is all about selling lots of products, like all of us in retail are, that’s rough!

And yet, Instagram has over 1.7 billion active shoppers on the platform – customers who are actively buying products from you or your competitors. How does that even work? How can retail social media managers drive real business results using Instagram?

That’s what Jenn Herman is here to help us with.

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Jenn has been featured in Inc., Fox News, BBC News, Entrepreneur, HuffPost, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and she’s one of my brilliant and amazing co-authors on “The Ultimate Guide to Social Media Marketing”.

Social Pulse Podcast host Mike Allton asked Jenn Herman about:

♉️ Which Instagram features have the highest conversion rates

♉️ How retail SMMs can effectively use Reels to drive ROI

♉️ Why Instagram DMs are the savvy SMM’s secret weapon

Learn more about Jenn Herman

• Connect with Jenn Herman on LinkedIn
• Connect with Jenn Herman on Instagram

Resources & Brands mentioned in this episode

• JennsTrends.com
• Learn more about Agorapulse with a free demo

Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-ep-2/

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.