MPN

How Marketers can Leverage Referrals to Get Started with Michael Cole

Referrals are a bit of give and take, but if you have true believers in what you do – partners, customers, employees – your referral channel has real potential. Michael Cole, SVP of Marketing at Everflow, shares his insights on building a strong referral program from the ground up. Connect with Michael on LinkedIn or…

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Bonus – Should You Pay For Customer Service?

Imagine you bought something from a shop, when you got it home you found out it was faulty, but when you bring it back to the shop they won’t help you out unless you pay them for customer service. Is this what Meta is doing by asking businesses to pay for their ‘Verified’ service? May…

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NFT 2.0 Beta New And Improved…now with fresh minty breath

“Episode” 129 of our week-daily virtual coffee, which takes place in Alpha Collective’s discord server: discord.gg/alphacollective from 8-9am EST. It’s free and open to anyone from anywhere in the world. Today we dived into the recent study which revealed that 95% of NFT collections are now worthless. Does this mean the NFT market is officially…

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A New Take on SEO

Colin Jeffries and Eric Reed explore the intersection of website design and on-page search engine optimization. Instead of handing a website off to an SEO team, shouldn’t the designers be on the hook for SEO performance at some level? Or are the two houses best kpt separate? When does it make sense to sacrifice performance…

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The Man and Method Building Content Creators into Media Properties

Kevin Grosch of Made In Network visits Winfluence to talk about his creator “studio” and building influencers into media giants

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Geoff Livingston on Entrepreneurship and The Future of Marketing and AI

Geoff Livingston helps corporations and associations adapt AI initiatives into their marketing departments. His company Generative Buzz helps organizations generate insights and new content from their existing content and create new forms of engaging, innovative communications with AI. He has served numerous top brand marketing departments, including AT&T, Audi USA, Cox, eBay, Ford, General Dynamics,…

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