Share the goodness!
When I was growing up, the moment we looked forward to the most every year was Christmas morning, waking up to piles of wrapped gifts around the Christmas tree. The second most important moment was always, months earlier, when we’d get the JCPenney catalog and fight for the turn to spend hours poring over and circling all the toys we hoped Santa would bring us.
So much has changed since those years, from how products are shared and marketed, to how brands like JCPenney are even perceived. And before you think, oh, that’s just a problem for former brick and mortar brands, stop and realize that we’re in the midst of the fourth industrial revolution thanks to AI, and things are changing once more.
What lessons can we take from brands who have been through incredible shifts in society and are still standing? What are some of the challenges they faced, and how did they overcome them?
That’s what Briana Vela is here to help us with.
Briana is a Texan native from Grand Prairie who brings her vibrant energy to JCPenney as their Social Media Content Senior Specialist. Graduating from Texas Tech University with a Bachelor of Arts in Public Relations and Spanish, Briana has spent seven dynamic years navigating the digital landscape. Along the way, she’s dipped her toes into diverse industries including sports, restaurants, hair, and retail, honing her craft. Currently, she’s pouring her creativity into crafting engaging content for the iconic retailer, JCPenney, adding her unique touch to the brand’s online presence.
Social Pulse Podcast host Mike Allton asked Briana Vela about:
♉️ The challenges facing iconic retail brands today
♉️ How to approach social media in a way that resonates
♉️ Why Gen Z presents different challenges and opportunities
Learn more about Briana Vela
- Connect with Briana Vela on LinkedIn
- Connect with Briana Vela on X
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-ep-4-2/
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Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.