As founder and president of Geben Communication, Heather Whaling leads a savvy digital PR firm that earns clients coverage in the New York Times, Wall Street Journal, Huffington Post, and Tech Crunch. She also blogs about public relations at prTini.com and writes for Mashable and AmericanExpress Open Forum. If that’s not enough, Heather’s life is about to get even more complex (more on that in a bit). Learn how she gets it all done on this week’s episode.