Today’s guest is a marketing leadership advisor, keynote speaker, and award-winning author who helps courageous CEOs and CMOs accelerate growth and innovation.

She is the Chief Energy Officer of EnergizeGrowth® and the founder of several private peer groups, including Marketing Leaders of DC™ and Marketing Leaders of Atlanta.

Innovative companies such as Adobe, LinkedIn, Google, and Hilton hire her to gain fresh insights and launch breakthrough marketing ideas.

Please join me in welcoming Lisa Nirell.

In this episode we explore:

• how she defines leadership: “The ability to inspire others to take action.”
• early opportunities to work in retail, especially a family business, is a great learning ground for understanding sales, upselling, and work ethic.
• how her business is ever-evolving: “80% of my revenue today is for services & products that didn’t exist two years ago.”
• work/life integration (not balance) because she doesn’t have a personal life and a professional life – she has one life
• her advice to those getting started in their career: “Surround yourself with the people you aspire to be one day.”

Listen, subscribe and read show notes at www.OnTheSchmooze.com – episode 66