The Marketing Agility Podcast
Ferdinand Goetzen of Recruitee on Applying Agile to Growth
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In this session we’re thrilled to be joined by Ferdinand Goetzen who serves as the head of growth at Recruitee. Ferdinand is based in the Netherlands but came up working for a number of companies across Europe including The Growth Tribe Academy. In this session, he speaks about how his Agile journey was inspired by The Lean Startup and our good friend Eric Reis. Today his focus is on fueling growth through experiments and testing that are coordinated with both product and marketing teams. Listen in to learn about:
- How Recruitee has adopted some of the structures from the Spotify Model — and, If that peaks your interest you should check out our previous interview with Jonathan Rasmusson from Spotify.
- How focusing on growth has allowed Ferdinand to be a bit more prescriptive that more broadly focused marketers might be.
- How he’s been handling significant growth within his own team.
Finally, here are some great resources to check out that Ferdinand shared after our conversation.
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