Today’s guest helps corporations stop wasting enormous amounts of time and money. Too many companies are not focusing sufficiently on marketing to their existing customers and instead constantly hunt for new ones. My guest helps these large companies create long-term, sustainable, and highly profitable customer relationships.

For over a decade, he has been the trusted source for coaching and consulting to thousands of business owners, executives, and individuals looking to dramatically grow their businesses, leveraging the hidden assets they already have in place.

He put these concepts down on paper in his first book, Evergreen: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving. He followed up this best-seller with two more books: The Customer Loyalty Loop and Dealing with Difficult Customers.

Please join me in welcoming Noah Fleming.

In this episode we discuss:

• his thoughts on leadership: “For me, being a leader means being a solid and well-rounded example to others. I try to lead in ways that will have a positive impact on the people around me.”
• how his father urged him and his brother to “write your own paycheck.”
• his appreciation for his work/life integration because of the flexibility of his career.
• how he sets himself up for success by making investments in his personal development each year that hold him accountable and help him grow.
• his methods for connecting with existing clients, intentionally and authentically.
• how the concept of sonder has made an impact on how he views and connects with the people around him.

sonder n. The realization that each random passerby is living a life as vivid and complex as your own — populated with their own ambitions, friends, routines, worries and inherited craziness — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you’ll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.

Listen, subscribe and read show notes at www.OntheSchmooze.com – episode 97