Driving Agile Adoption Up and Down the Marketing Function with Deloitte
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In this episode we talk with Ian Lee, the national digital transformation leader for Deloitte Digital, and Derek Derouin who serves as a manager in Deloitte’s digital marketing transformations group. I was fortunate to meet Derek at the RDV_Marketing event in Montreal back in March and have been looking forward to bringing him onto the podcast.
For our regular listeners, you’ll know that we’ve had only a handful of guests from the largest consulting companies—though I’ve had more interaction through my work at Oracle and while doing research for my book—so this is episode will bring an under represented perspective to the table.
I was impressed with the depth of engagement that Deloitte is driving when it comes to supporting Agile transformation. In short, it’s not just about strategic consulting focused on getting CMO buy-in. They certainly do that but they’re also engaging on the ground level training teams in Agile marketing and driving adoption from the bottom up. They clearly have some valuable experience to share … even if they are leading the pack of large consulting firms, this conversation serves as another validation that broader adoption is coming. Give it a listen!
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