Two decades ago, Business Week said today’s guest “may be the ultimate entrepreneur for the Information Age,” because he’s as focused on spreading ideas as the ideas themselves.

He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.”

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” His newest book, “This Is Marketing” was released this month.

He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association’s Marketing Hall of Fame earlier this year.

Please join me in welcoming Seth Godin.

In this episode we discuss:

• his thoughts on leadership: “Leadership is earning the trust to have people hear and believe you and the discernment to differentiate between the people who want to go there and those who don’t.”
• how he learned to accept loss, discovered he is not good at getting elected, and ultimately learned how to be a great leader.
• his belief that true marketers learn how to identify things that need to change in the world, come up with a solution to make change happen, and find the people who need that change.
• his thoughts about how school has been designed to raise kids to be compliant, and the importance of parents to use the time with their kids to help give them the future skills they need.
• how he does not view himself as a great writer. Instead, he has written over 7,000 blogs and 120 books because he learned to speak more clearly and to write what he was going to say.
• his marketing strategy that asks “who’s it for and what’s it for?”
• what status roles are and how important they have been in his life.
• how he keeps a generous abundance mindset and thinks “how do I give them the most that I can?” instead of “how do I get the most out of them?”
• his thoughts about “tit for tat” mindsets and networking with other people.
• his mindset about people taking his ideas and running with them, and how it makes him happy to see people use his ideas to create positive change in the world.

Listen, subscribe and read show notes at www.OnTheSchmooze.com – episode 120