Digital Marketing Dive

Hosted BySeth Goldstein & Olivia Sisinni

The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every two weeks we talk to digital marketers at the top of their game about what digital marketing techniques and strategies are working for them.

Episode 10 – Jargon

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Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
We have a great episode for you today. Episode 10! 
Today we’re going to talk about jargon in the various marketing disciplines and why you should try to avoid it when talking to clients.
Some examples…
SEO Jargon:

SERP

Backlink

Algorithm

Black Hat/White Hat/Grey Hat

Social Jargon

Hashtag

Edgerank

Retargeting

General

AI

Big Data

Beacon

Anything with “Hacking”

This week we’re doing general apps and sites that intrigue us.
Shawn: Interval Timer
Seth: Canva.com
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ 
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