Today’s guest is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value.

In 2009, she founded the Twitter App Store oneforty.com, bringing order to the chaos of Twitter’s nascent app ecosystem. Just two years later, she sold it to HubSpot where she worked for many years on influencer relations and the INBOUND event.

As an Inbound Marketing Evangelist, she has shown companies how to grow by helping people buy instead of cramming marketing messages down their throats.

She is a professional speaker, lead author of “Twitter for Dummies,” and was one of the first to evangelize Twitter’s significance for business, culture, and beyond. She has lectured at Harvard Business School and MIT Sloan School of Management, has been quoted in dozens of national publications, and raised $25,000 for Charity: Water in December 2008 in the first-ever “donate by tweeting” charity campaign.

Building on her environmental science and policy degree, she founded the Enough Company to explain and evangelize market-driven shifts that can bring speed and scale to the climate crisis fight.

Please join me in welcoming Laura Fitton aka @Pistachio.

In this episode we discuss:

• her thoughts on leadership: “Leadership is discovering what unique perspective you have that resonates with other people. It is also about being in the right place at the right time, with the ability to speak up.”
• how she associates leadership with when ideas are propagated in the world.
• her experiences with being bullied and how she sees empowerment in it now.
• how active blogging gave her recognition in the tech and marketing world and how that led to her sharing of Twitter’s business value with some of the top names in the marketing world.
• her experience at Hubspot and with Inbound.
• the throughline of environmental activism in her career.

Listen, subscribe and read show notes at www.OnTheSchmooze.com – episode 190