I have the pleasure of chatting with a man I consider to be a mentor, Rishad Tobaccowala.

Rishad is seriously one of the smartest guys I know and has been a beacon of light to the marketing and advertising industry.

Don’t be fooled by his quiet demeanor, he’s a warrior and not afraid of controversy, especially now that he’s been liberated from the machine. Rishad has just written a seminal book, “Restoring the Soul of Business.” 

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