PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. 

You may not think that now is the best time for a small PR agency to change direction, but that is exactly what Reed Public Relations had to do. As stay home orders were given, so were requests to pause or cancel campaigns at Lauren’s firm. So in response, Lauren set up a free COVID-19 Hotline to help. In turn, even though her new office sits vacant, her firm had its best April ever.

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