CoronaRadio 7.6 – The Connoisseur, Bruce Turkel

There’s so much talk these days about technology, digital, mobile or social media and that’s fine. The problem is that it’s often tactics in search of strategy. So many self-proclaimed experts or gurus claim expertise in building your brand – personal or professional – using bells, whistles, gizmos and gadgets. They all gloss over an all-important word: brand. What is a brand? What are the fundamental of brand, branding and brand building and how are they changing or evolving amidst a new business
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