Leveraging Content Marketing to be a Brand Publisher

Good content marketing is all about turning your brand into a publisher. You can just publish your content on your website and social channels or you can turn your publishing into its own brand.

Andrew Hanelly is an award-winning content strategist at Washington D.C.-based firm Revmade. He stopped by Digging Deeper to chat with Jason Falls about the differences in content marketing approaches and how building a content franchise is a smart play for businesses.
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