Today’s guest helps companies stop wasting time chasing leads and instead attract only their ideal customers.

For most of his career, he was one of the most sought-after portrait photographers in the United States. Today, he coaches his clients on how to make people feel seen, heard and understood like a photographer sees their subject.

He is a brand message consultant, a TEDx speaker, host of the very popular Creative Warriors podcast (over one million downloads!), and bestselling author of “LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.”

Please join me in welcoming Jeffrey Shaw.

In this episode we discuss:

• his thoughts on leadership: “Leadership is the responsibility of impact whether positive or negative.”
• how he learned at a leadership retreat that he was no longer afraid of heights and had the power to lead while walking across a cable high in the air.
• his feelings while growing up always knowing he could rule the world but never showing up that way.
• how an experience learning how to gift wrap a candle made him realize he needed to know his ideal client on a deep level.
• his turning point from photographer to the success he is living today as a speaker, coach, podcast host, and author. how one line in a poem changed his life.
• how he is sharing his bandwidth with others during the pandemic.
• the phenomena that is “Waffle Sundays”

Listen, subscribe and read show notes at www.OnTheSchmooze.com – episode 206