Episode 89: Ira Gostin: Stakeholder Engagement

Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a nutshell, is the concept behind stakeholder engagement.

Read the entire write-up at https://www.veracityagency.com/podcast/ira-gos

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