By 2042, minorities in the United States will be the majority. Yet, we’re focusing single-digits percentages of our marketing dollars on reaching non-white consumers. Wilson Camelo is on Digging Deeper to help us close the advertising industry’s multicultural marketing gap.
Camelo is the CEO and founder of Camelo Communication, a firm with offices in Florida and Connecticut. He points to the reality of the U.S. population and underline how we in the marketing world have been deficient in accurately representing our true consumers. He then gives us ideas on how we can close the gap in our own brands, agencies and businesses.
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