The Shifting Scope for Creatives and Creativity
With the ever-changing landscape of marketing, creatives have a moving target and David Bonner knows how to hit it
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The creative scope of work has changed in the last decade. Copywriters, art directors and designers are being called upon to do very different work thanks to the explosion of digital and social media. David Bonner from On Ideas has overseen creative departments through those changes. He stopped by Digging Deeper to talk about the shifting landscape of creativity and creative.
Bonner is a former Navy Intelligence officer turned award-winning creative director. He an host Jason Falls discuss the impact of COVID, an agency’s role in pushing clients toward social responsibility and more.
Plus, Jason shares a new creative community he’s discovered for industry creatives over 40.
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