Credibility expert Mitchell Levy interviewed 500 industry thought leaders on how to be credible. The output of that project is his new book Credibility Nation. In the book, he redefines how we think of credibility and teaches new ideas on how to build it for you and your brand.
Levy’s background is in book publishing where he has helped hundreds of authors establish credibility for themselves through expressing their expertise in print. But his new focus makes the process less constraining. He says we should say goodbye to the unique selling proposition and the sizzle reel, replacing them with slight variations that help communicate our credibility more effectively.
Plus, host Jason Falls shares some of Cornett’s recent work with VisitLex and 21c Museum Hotels to pay homage to The Queen’s Gambit.
If you learned something from the episode, please rate the podcast wherever you listen. And share it with a friend who may enjoy it as well.
Learn more about your ad choices. Visit megaphone.fm/adchoices