Joseph Jaffe is Not Famous
From Account-based Marketing to Account-based Experience with Jon Miller
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Just when you thought it was safe to get back in the Account-based Marketing waters, along comes….Account-based Experience.
ABM has been one of the most significant parts of the B2B world and personally, I’ve loved watching it grow as it is the B2B equivalent or implementation of Flip the Funnel.
It’s refreshing to see newly instated CMO of Demandbase, Jon Miller, look to take this to the next level and we’ll discuss his triple vision 1) as a CMO, 2) ABX and 3) the “new” Demandbase.
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