His title is “Chief Thinker.”

His response to, “how would you like to be introduced?” was “you can make it up” (hence the episode title!)

His company is called Thinkerbell.

He’s a consumer psychologist that believes you should stop listening to your consumer and try hearing your brand instead (that’s his book title.)

I met him years ago and the impression he made on me never went away. He’s a smartypants and – as he’s in Australia – will be joining me for a non-cocktails episode of CoronaCocktails (unless of course he’s drinking a Bloody Mary!)

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