Marketing Podcast Network
Joseph Jaffe is Not Famous

Cumulative Advantage with Mark Schaefer

Feb 18, 2021 By MPN

Mark Schaefer just wrote a new book. That’s not a new phenomenon. This book however is a little different. The name itself isn’t flashy like “The Tipping Point,” but perhaps it ought to be. The central premise and ideas behind “Cumulative Advantage” are wholeheartedly original and bring both devastating disruption and promise to the table, depending on which side you happen to sit.

Joseph Jaffe is Not Famous
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Mark Schaefer just wrote a new book. That’s not a new phenomenon.

This book however is a little different.

The name itself isn’t flashy like “The Tipping Point,” but perhaps it ought to be.

The central premise and ideas behind “Cumulative Advantage” are wholeheartedly original and bring both devastating disruption and promise to the table, depending on which side you happen to sit.

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