Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

09: Barry’s Bootcamp CEO Joey Gonzalez Explains the Human Science of Influence

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Barry’s Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got celebrities flocking to them!

Joey shares how Barry’s Bootcamp changed the game for fitness and created a cult-like following with an audience that includes Hollywood’s top A-list celebrities flocking to them and bragging about it. Not an easy feat, but Joey reveals exactly how they did it, starting with building the infrastructure.

Reference Links

•Connect with Joey on LinkedIn: https://www.linkedin.com/in/gonzalezjoey
•Join Barry’s Bootcamp! https://www.barrys.com/country-select/
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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