Today’s guest brings a wealth of first-hand knowledge to growing tech firms using more than 30 years of experience as an entrepreneur, business leader, and angel investor.

She played principal roles in pioneering several B2B technology firms. As co-founder of SpaceWorks, an eCommerce software company, she facilitated its startup and growth to nearly $25 million in revenue; at America Online, she designed the PR program and investor roadshow for the IPO; at United Press International, she facilitated a turn-around strategy; and for LEXIS/NEXIS, she was instrumental in the creation and successful launch of a new division.

Since founding Best Marketing LLC in 2001, she has consulted with more than 90 early-stage and growth-stage tech companies on their go-to-market strategies. In 2018, she was appointed Chair of the National Women’s Business Council, a federal agency that advocates for female founders. She is immediate past Board Chair of the Dingman Center of Entrepreneurship at the University of Maryland.

Please join me in welcoming Liz Sara.

In this episode we discuss:

• her thoughts on leadership: “Leadership is about seizing an opportunity. It’s filling a need or solving a problem. A true leader has excitement about their idea, product, or solution.”
• her theory about 1st born children being predisposed to being leaders.
• how one book in the 80s changed the trajectory of her life.
• the realization that as entrepreneurs we never really plan the next step of our journey.
• her desire to be in new emerging markets and help people in those spaces excel.
• her advice for current college students and how they can take advantage of upcoming trends.
• how she nurtures and sustains her network by blocking time in her calendar every week to do outreach via email or the telephone.

Listen, subscribe and read show notes at www.OnTheSchmooze.com – episode 237.