Marketing Podcast Network
Joseph Jaffe is Not Famous

Spin Sucks with Gini Dietrich

Mar 24, 2021
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Gini Dietrich is the creator of the PESO Model – not the currency, although in some respects, it might as well be.
PESO stands for Paid Earned Shared Owned. Actually, I have my version of it, which I call PEON.
More on that, plus Gini’s personal take on the whole “women can have it all” discussion that definitely took on a new context over the past 12 months.
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