The School of Influence

Hosted ByAmanda Russell

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

18: The Future of Online Influence: Virtual Influencers, Memes and what EVERY business needs to know about it.

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When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a truly influential company! But when you look at what Shep and his company have accomplished in just 3 short years, it’s no surprise. He has spearheaded the growth of cult-like communities for some of the world’s fastest-growing brands, known for creating the most unique and sought-after campaigns which have driven actionable engagement, billions of impressions, and sparked massive trends across social media. There is so much value in every minute of this interview you may want to grab a pen and takes notes. No matter what you are currently doing, you will benefit from this perspective because this future is already upon on.

For more information:

•Shep Ogden [Offbeat Media Group]: https://www.omg.media/
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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