#17 Personal branding, content marketing, and your red thread with Tamsen Webster.
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The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier, more connected employees.
Tamsen Webster is a part strategist, part storyteller, part English-to-English translator, she helps experts drive action with their ideas. She’s also a gifted keynote speaker and the author of the new book, Find Your Red Thread: Make Your Big Ideas Irresistible.
What we talked about…
- Tamsen shares the best advice she’s received in her career.
- Honest feedback and being true to yourself.
- Tamsen’s mantra, “Be useful, be thoughtful, be passionate, be kind.”
- +EBI = positive + even, better, if.
- Lying and honesty.
- Content ideas and creating a swipe file.
- Content marketing and personal branding.
- The persuaders’ paradox.
- Figure out how to minimize the time spent on stuff you don’t want to do.
- Ann Handley said, “Write the book that’s easiest for you to write.”
- Writing rooms. 25 minutes writing. 5 minutes off.
- Set up a Zoom room – invite friends working on books.
- Why a “red thread”?
- The Duck/Bunny – the power of identifying contrasting views.
- Read Thinking Fast and Slow by Daniel Kahneman.
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