The Nice Podcast with Dave Delaney

Hosted ByDave Delaney

Candid conversations about communication, collaboration, community, kindness, and *nice* leadership.

“A must-listen podcast for the brightest and most aspiring leaders.”

#17 Personal branding, content marketing, and your red thread with Tamsen Webster.

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The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier, more connected employees.

Tamsen Webster is a part strategist, part storyteller, part English-to-English translator, she helps experts drive action with their ideas. She’s also a gifted keynote speaker and the author of the new book, Find Your Red Thread: Make Your Big Ideas Irresistible.

What we talked about…

  • Tamsen shares the best advice she’s received in her career.
  • Honest feedback and being true to yourself.
  • Tamsen’s mantra, “Be useful, be thoughtful, be passionate, be kind.”
  • +EBI = positive + even, better, if.
  • Lying and honesty.
  • Content ideas and creating a swipe file.
  • Content marketing and personal branding.
  • The persuaders’ paradox.
  • Figure out how to minimize the time spent on stuff you don’t want to do.
  • Ann Handley said, “Write the book that’s easiest for you to write.”
  • Writing rooms. 25 minutes writing. 5 minutes off.
  • Set up a Zoom room – invite friends working on books.
  • Why a “red thread”?
  • The Duck/Bunny – the power of identifying contrasting views.
  • Read Thinking Fast and Slow by Daniel Kahneman.

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