#17 Personal branding, content marketing, and your red thread with Tamsen Webster.

The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier, more connected employees.

Tamsen Webster is a part strategist, part storyteller, part English-to-English translator, she helps experts drive action with their ideas. She’s also a gifted keynote speaker and the author of the new book, Find Your Red Thread: Make Your Big Ideas Irresistible.

What we talked about…

• Tamsen shares the best advice she’s received in her career.
• Honest feedback and being true to yourself.
• Tamsen’s mantra, “Be useful, be thoughtful, be passionate, be kind.”
• +EBI = positive + even, better, if.
• Lying and honesty.
• Content ideas and creating a swipe file.
• Content marketing and personal branding.
• The persuaders’ paradox.
• Figure out how to minimize the time spent on stuff you don’t want to do.
• Ann Handley said, “Write the book that’s easiest for you to write.”
• Writing rooms. 25 minutes writing. 5 minutes off.
• Set up a Zoom room – invite friends working on books.
• Why a “red thread”?
• The Duck/Bunny – the power of identifying contrasting views.
• Read Thinking Fast and Slow by Daniel Kahneman.

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