Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

23: How a World Class Athlete Took a Flywheel Approach to Building Influence Across Broadcasting Platforms and Social Media

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What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done it all, from world class athlete to the host across some of the biggest broadcasting platforms for sports (ESPN and SKY), to being the face and chief educator of several top equipment and nutrition brands – and they all work and support each other. Caroline had to take a major pivot with the rise of social media. How was she to stay relevant in world where instagram followers was valued more than expertise, credentials and training? Well, she has mastered it! And been able to combine both traditional and social media, and forge partnerships worthy of ‘best of’ case studies. Find out how she did it, and how you can too. This episode is so inspiring, you won’t want to miss it!

For more information:

•Caroline Pearce on Instagram: https://www.instagram.com/carolinepearce/
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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