Shockingly, a good portion of both marketers and businesses are not hip to the digital world. These laggards are in danger of falling behind, then falling off the ability to succeed in today’s marketplace.
Eric Schwartzman wants to put an end to that and help those not yet in transition, or those who are finding the transition difficult. His new book The Digital Pivot is a blueprint for any business, owner, marketer or entrepreneur to not just understand all the facets of digital marketing, but excel in implementing them. He joined Digging Deeper to talk about the book, why some have fallen behind, and what they need to do to catch up.
This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one.
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