Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

27: The Relationship Between Innovation and Influence

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Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She also says that coming up with great ideas isn’t a talent one is born with or a skill that takes years to learn. Are you ready to innovate to influence? Listen in for an inspiring episode guaranteed to get you started innovating!

For more information:

•Carla Johnson: https://carlajohnson.co
•RE:Think INNOVATION on Amazon: https://amzn.to/3hPmW31 (affiliate)
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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